This was a great GIF project to work on for HSBC Australia with creative agency Dylan. I created all the illustrations and animations for a series of GIFs to be used in a rewards campaign. The GIFs were used in email newsletters and on landing page. The two GIFs were 25% and 50% text with relevant illustrations of travel and shopping icons making up the shapes of the text. Happily the client and the agency were delighted with how these turned out.
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