Quantcast GIFs

A series of 13 illustrated and animated characters forming part of a rebrand for analytics and advertising company, Quantcast.

Working with New York agency JaegerSloan, I was commissioned to produce a set of animated characters for audience measurement and advertising company, Quantcast. The brief was to produce a series of different character illustrations who were at a concert, all dancing to the same beat, some have their hands in the air, some are filming the gig on their phone and there’s a lighter in the air in one character too! The 13 different characters show diversity and variety, but designed to be connected in time, in one place. The pattern of the people is used inside a ‘Q’ of Quantcast’s logo as part of their new brand development.
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