I had the great opportunity to work with the team at AKQA in Portland, to create an animated GIF of the phrase ‘MORE WITH LESS’. The Nike ‘Better World’ ethos is to create low environmental impact clothing. I was tasked with illustrating and animating each letter to encompass a Nike Better World product, manufacture process or sport. The AKQA team provided some initial sketches for me to work up into the illustrations, before making a start on the animation. Special thanks to Senior Producer Heather Harlow.